I found this post on one of my favorite photography blogs, This Week in Photography (TWiP). Even though they’re specifically talking about photo prints/printers, the same holds true for printing purposes in the offset and digital printing world:

If you’re making photographic prints, you may believe that you have to print at 300 DPI in order to get photographic quality. While that MAY in some cases give you the BEST quality, it’s not required to get good or acceptable quality.

Large poster size prints at 150 DPI often look great (viewed from the proper viewing distance as opposed to gawked by a pixel peeper using an electron microscope.)

Many printers will do a good to great job at resolutions between 180 and 240 DPI.

I suggest you test your printer. Print at resolutions ranging from 150 to 300 DPI then ask a group of your peers to select their favorite. All other things being equal, I’ll bet you often find that the lower resolution prints score as well as the high resolution prints.

Make sure to check out TWiP Photo’s blog…it’s great for anyone from amerature to professional. They also pair the blog with a great podcast available in the iTunes store as a free subscription.

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GREEN TIP OF THE WEEK: When choosing a printer for personal/company printing services make sure they use soy-based inks/non-toxic toners.

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We received an E-mail from our friends over at Green Drinks NYC over the weekend:

Sarah and I wanted to thank you personally for participating as a sponsor for this year’s 7th Annual Green Drinks Island to Island Holiday Party. We had a huge turnout and were happy you made it out to the event. The posters looked incredible, the booklet, the postcards and all the printing services donated were extraordinary.  Thank you very much for that, and for getting it to us in advance of the event.

To recap, almost 900 people attended and many of the guests were photographed in front of the Step & Repeat that highlighted Printing Responsibly’s logo. We also hoped you noticed Printing Responsibly’s logo on all plasma screens throughout the night, in the booklets, and acknowledged during the announcements. Printing Responsibly also received much exposure in our press release (sent out three times), on our holiday website and in our newsletter, which was sent out on 4 times to over 10,000 people per blast. The average open rate was 24.5%. We’re really happy with this marketing exposure and we hope you are as well.

Please check out the fun pics from the party: http://www.jonvachon.smugmug.com/gallery/6794389_qhiHN#434188038_bgtcz and here’s a great article about it: http://christalphillips.wordpress.com/2008/12/10/green-drinks-nyc-best-holiday-party-this-year.

We’d love to hear your feedback and we look forward to strengthening our relationship in 2009.

Thanks again, and enjoy the upcoming holidays!

Best,
Margaret & Sarah

We’d like to thank everyone who came out to support this event put together by a great organization for a great cause. We really enjoyed meeting everyone there, and look forward to the next Green Drinks even in NYC.

Make sure you check out the great photos taken from the event at the links above. Be sure to leave comments.

Keep an eye out for a special promotion exclusive to Green Drinks members coming in 2009! Not farmiliar with Green Drinks? Click here to find out more information, or to find one of the local groups in your area.

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Printing Responsibly is sponsoring tonight’s Green Drinks event in NYC from 7pm-12am. http://tinyurl.com/prdrinks

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Just traded info with @jakrose for his upcoming blog post on printing eco-friendly business cards. We’ll update everyone when he posts the story later this week on his blog.

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