By Kristine Sanchez

If you think an Eco-friendly campaign can boost your appliance sales, you’ve got the right idea. The question is how to make it work. Before you start preaching to the public about environmental friendliness, you have to get credible first. With commercial green printing by your side and a good mix of printed materials, selling your green appliances comes easy. And you’ll be The appliance center people will turn to.

Green Booklets: Since energy efficient appliances are an entirely different breed, you can print catalogs making it clear to the people you have the green appliances they need. The beauty of green catalog printing is that you can get it printed on Eco-friendly paper, which is perfect when you’re selling environmentally friendly appliances. Catalogs can also be printed in a high-gloss finish, which will help make your appliances even more attractive.

Green Flyers: Just like booklets, flyers are printed on Eco-friendly paper too. The convenience of these prints can be very useful for a one-time promotion. While you market your green appliances, you can further support your cause by informing recipients that you use recycled materials and vegetable-based inks for your promotional materials. When consumers receive your flyer they may consider buying from your store over your competitor.

Green Postcards: When you print your advertising postcards with some online printing companies, you can be assured that the materials used are also Eco-friendly. You can include a ‘SFI/FSC certified’ insignia on your postcard to inform your recipients of your dedication to running a green business. Using Eco-friendly materials to promote your green appliances, you can be sure that your promotion will have more of an impact. Another advantage of postcards is that they can be mailed directly to your customers. This gives your recipients more time to read through the information on your postcard potentially leading to a purchase.

Green Posters: Choosing a bulk printing option, you can get your materials printed at a cheaper rate while getting posters made the Eco-friendly way. Despite using recycled materials, your posters are still printed in high-quality color. With a satin matte and high-gloss option, your posters will turn out very attractive no matter what finish you choose. When showcasing your green appliances on an impressive advertisement, you can be sure that your product features will be highlighted to help sell your product as well. These attractive materials and can gain your customer’s attention increasing the odds they will visit your store.

Pairing green appliances with Eco-friendly materials, you get to inform customers about your promotion while increasing their awareness of your cause. Having this in mind, using different Eco-friendly materials may help your green appliances sell themselves.

When you design a brochure, you want to make sure that it garners attention. If you plan on mailing it out, then you want to make sure that people read the brochure when arrives in the mail. If you have it in the rack at your store, then you want to make sure that people will pick it up. Here are some brochure design tips to help you make sure that your brochure gets noticed.

Why You Want a Brochure
One of the first things that you will need to do with your brochure is determining what you want your brochure to accomplish. Brochures can have many purposes, such as creating product exposure, getting a business reply, and other reasons. Create a list of what you want your brochure to accomplish, and order them from most important to least. Now you know what you need to focus on while you are creating the rest of your design.

What the Brochure Says
One of the most important things to consider is the content of your brochure. You want to take the time to make sure that you have quality content, or hire a copywriter to write the content for you. You will want to refer to the purpose of your brochure and make sure that your content focuses on getting this message across. Remember to utilize all portions of the brochure, including the front and back covers. You never know how a customer will receive the brochure, and you don’t want them to miss the message. Brochures that are mailed are often delivered face down because of where the address label is, so having something of interest on the backside is important.

The Format
As you develop your content, the size of your brochure will become clearer. If you develop the content first, versus creating the design, you can make sure that your brochure contains all the information necessary without having to rewrite copy to make it longer or shorter to accommodate the layout.

The Images
Images should be considered an important part of the content for two main reasons. First, the number of images and their sizes can influence the size of the brochure. You also will want to know ahead of time if you need a special photo shoot to get good shots. If you do, pictures can be taken while the copy is being written so that you can save project time.

Layout and Design
A graphic designer can help you to come up with a specific layout and design for your brochure, especially if you have a general idea of what you want the brochure to look like. The design is an integral part of the project, and it can take up most of your time if you are not careful. If you do not have a design in mind, look at brochure samples to see what sticks out to you and what layouts appeal the most.

PaperMost brochures will be printed on gloss or matte paper, which are the most affordable for companies on a budget. Although these are more cost effective, if you are trying to impress your target market, then you may want to consider other paper stock options that are of better quality.

There are many things to consider when designing an effective brochure. However, paying attention to these design elements will help you to guarantee that your brochure is effective.

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